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When Did Reese’S Say Not Sorry? [Solved]

Reese’s wasn’t gonna take Mars’ candy-stealing tactics lying down, so they launched their own campaign to show that they weren’t sorry for eating their own candy. They used the hashtag #NotSorry to get people talking about the brand and encourage them to choose Reese’s over other brands. The campaign was a huge success, with Reese’s sales increasing by double digits during the Halloween season. So don’t be sorry for choosing Reese’s this Halloween - it’s totally worth it!